WHO WE ARE
Adama Wines is an all-black, all-female wine company, a first for the South African wine industry. Not only is the wine made by a black and female winemaker, Praisy Dlamini, but the wine is grown, produced, marketed and distributed by black women.
Together these women form the Dynasty Trust and they own Adama Wines in a partnership with Bosman Adama and Apollo Investments. With this combination of an established history of viticulture and winemaking comes experience, skills, a pioneering spirit for innovation and young energy, Adama Wines is perfectly positioned to be a trailblazer in the South African wine industry.
PROGRESSIVE TOWARD SOCIAL CHANGE & EMPOWERMENT
WE STAND FOR
WHERE WE COME FROM
Adama Wines is a majority black-owned wine company, that is also 30% owned by women. We are proud to form part of the Bosman Adama Group.
Bosman Adama is a multi-ownership business situated in Wellington. 2009 Saw the culmination of a dream when 260 permanent workers of the Bosman farming community received a well-earned share in 430 hectares of prime vineyard land. It is a business born out of trust and respect and is the largest land reform transaction to date in the history of the South African Wine industry. The transaction is viewed as a leading example of successfully transforming the South African Agricultural Landscape.
The Bosman and Adama families have been working and living together for more than 5 generations on the same land. Together they implemented an innovative, progressive and profitable business model.
Since 2018, the Dynasty Trust ushers in a new phase in our empowerment journey as we have identified a group of passionate black women who each in their personal capacity are the beneficiaries of this trust.
The Dynasty Trust is 100% black women owned.
Adama Wines is a partnership between Bosman Adama, Apollo Investments and the Dynasty Trust. With this combination of an established historty of viticulture and wine making, experience, skills, pioneering spirit innovation and young energy, Adama Wines is perfectly positioned to be a trailblazer in the industry.
WHAT WE DO
Since 2018 this dynamic group of resilient women have followed an unconventional business model. Instead of making wine and then trying to sell it, they are working the supply chain from the consumer back to the resource which means they will let the customer dictate their requirement and will then respond by sourcing the grapes, making the wine and then supplying it to specifications. Adama Wines has a 30% Black women ownership, and a 55% Black ownership.
"We procure grapes from a number of suppliers (link to farms) and we are also in the process of developing our own vineyards. All our producers are WIETA and IPW accredited. We on-sell to a number of clients for bottling."
Such was their success early on that, in 2020 it became evident that this wine company needed their own brand as well, and so the HER Wine Collection was born which is marketed within South Africa, and Amandla a similar range sold into the UK market.
Bosman Adama and Adama Wines have a heart for the community and have had an amazing developmental impact on their surrounding communities through various projects. The Adama Foundation Trust, owned by the workers of Bosman Adama, was established in 2013 with the main goal of social and economic development of all farm workers, their families and the community of Bovlei in Wellington. The Trust is the sole beneficiary of all Fairtrade premiums generated on Bosman Adama Fairtrade wine sales.
The Bovlei community, consisting of roughly 3500 people, benefit from Fairtrade premiums through various initiatives. Housing is provided and maintained for beneficiaries, education is provided to children, a clinic service is providing for all health care needs, various sport and cultural activities are supported, such as karate, chess, soccer, and a choir, to name just a few.
Children of the community has the advantage of receiving bursaries, should they want to study further, and are often also provided career opportunities on the farm.
Read more about our bursaries:
Quality Assurance &
Nichole van Wyk
Junior Brand Manager
Jeanine Hollenbach HR Officer